Invibes
Carbon-Neutral label
High-impact advertising with a positive impact on the planet
Invibes is on a mission to transform the advertising industry for the better by providing effective, carbon-neutral in-feed advertising.
We’re offering a unique opportunity for clients to offset the carbon footprint of their in-feed advertising campaigns by investing in green initiatives across the world.
For every sustainable campaign run the Carbon-Neutral label will be displayed to promote clients' green investment.
Hight-quality
online media
Positive brand
perception
Worldwide
green initiatives
Gold Standard
certified carbon
credits
Net-zero
Invibes
Carbon-Neutral
label
Invest in a
sustainable
campaign
Although Invibes in-feed campaign emissions are already amongst some of the lowest in the industry (currently sitting at 26.1gr CO2 per 1,000 ad impressions*), compared to a number of reputable studies reporting CO2 emissions from similar campaigns being in the several hundred grams per 1,000 ad impressions, we want to do more.
To achieve the offset, Invibes uses our verified calculation, covering CO2 produced from internal systems, end-user consumption per format, device used, network load, type of communication network and the location of the displayed ad, to calculate on a monthly basis the carbon footprint generated by our campaigns. To reach net-zero, we then offset the CO2 produced against our Gold Standard certified carbon credits, which are the result of an array of lasting, sustainable initiatives from across the world.
*The Hidden Cost of Digital Advertising study, Ebiquity and Scope3, November 2022 and Invibes data