Insights

SPO: The fast-track to optimised media buying with Invibes

Discover what SPO is and how it creates a fairer media marketplace that benefits both brands and publishers, as well as how Invibes integrated platform goes above and beyond with direct integration to deliver the best solution.

Industry

Tech

AI

Innovation

+3

International Women’s Day: Celebrating the women shaping Invibes

At Invibes we recognise the power of diversity, equality and championing the values and uniqueness of our talent pool. To celebrate International Women’s Day, we caught up with some of the many talented women at Invibes to discuss their journey through the field.

In-feed

Formats

Innovation

#Targeting

+3

Beyond the third-party cookie: The future of ad targeting

As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?

Innovation

Targeting

Cookies

Hashed emails

Privacy

+4

More than a metric: How measuring attention drives sustainability

Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?

Sustainability

Attention

ESG

Formats

Targeting

+4

Target smarter so your ads work harder

In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.

Intelligence

Targeting

Data

+3

Quality is king: Why ad UX should be top priority for advertisers

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.

Formats

Innovation

UX

+2

Insights from Invibes

Insight articles

SPO: The fast-track to optimised media buying with Invibes

International Women’s Day: Celebrating the women shaping Invibes

Beyond the third-party cookie: The future of ad targeting

More than a metric: How measuring attention drives sustainability

Target smarter so your ads work harder

Quality is king: Why ad UX should be top priority for advertisers

Insights from Invibes

Insight articles

SPO: The fast-track to optimised media buying with Invibes

International Women’s Day: Celebrating the women shaping Invibes

Beyond the third-party cookie: The future of ad targeting

More than a metric: How measuring attention drives sustainability

Target smarter so your ads work harder

Quality is king: Why ad UX should be top priority for advertisers

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