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Insights from Invibes

The home of industry trends, insights and the latest innovations in digital advertising

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Tech and AI with Invibes

There’s no bigger industry topic right now than AI. We sat down with a few of our in-feed specialists for a Q&A about all things tech and AI.

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Tech

AI

Innovation

Industry

+3

How to protect brand suitability and likeability in the age of AI-generated content

As generative AI sweeps across media industries, there’s never been a more crucial time for brands to be cautious with brand suitability and likeability. Invibes Country Director, Spain, Jorge Palacios shares his thoughts why brands should protect themselves in a changing content landscape and how.

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AI

Tech

Opinion

Industry

Brand safety

+4

SPO: The fast-track to optimised media buying with Invibes

Discover what SPO is and how it creates a fairer media marketplace that benefits both brands and publishers, as well as how Invibes integrated platform goes above and beyond with direct integration to deliver the best solution.

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Industry

Tech

AI

Innovation

+3

Back to basics: Why in-feed?

With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.

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In-feed

Formats

Innovation

#Targeting

+3

Beyond the third-party cookie: The future of ad targeting

As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?

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Innovation

Targeting

Cookies

Hashed emails

Privacy

+4

Target smarter so your ads work harder

In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.

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Intelligence

Targeting

Data

+3

Quality is king: Why ad UX should be top priority for advertisers

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.

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Formats

Innovation

UX

+2

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