Insights

International Women’s Day: Celebrating the women shaping Invibes

At Invibes we recognise the power of diversity, equality and championing the values and uniqueness of our talent pool. To celebrate International Women’s Day, we caught up with some of the many talented women at Invibes to discuss their journey through the field.

DE&I

Talent

GoodVibes

+2

Back to basics: Why in-feed?

With a wealth of advertising methods available to brands it’s important to note that not all advertising experiences are created equal. In-feed ads provide a fantastic form of advertising that delivers strong levels of attention.

In-feed

Formats

Innovation

#Targeting

+3

Celebrating Invibes’ Women in STEM

To celebrate International Day of Women and Girls in Science, we caught up with Carol Van Der Donck, our VP of Technology and Justina Kanaseviciute, our Head of Creative Lab to discuss their journey through the field.

DE&I

Technology

Innovation

#GoodVibes

+3

Automation and its place in digital advertising by Stéphane Allard

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?

Automation

Tech

Opinion

AI

+3

Beyond the third-party cookie: The future of ad targeting

As the “cookieless world” fast approaches, how will Invibes approach targeting users after the end of third-party cookies?

Innovation

Targeting

Cookies

Hashed emails

Privacy

+4

More than a metric: How measuring attention drives sustainability

Sustainability; the topic that’s got everyone’s attention. So what’s the industry doing about it?

Sustainability

Attention

ESG

Formats

Targeting

+4

Target smarter so your ads work harder

In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry; there’s a rising expectation for more relevant ads.

Intelligence

Targeting

Data

+3

Quality is king: Why ad UX should be top priority for advertisers

We’re in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no.

Formats

Innovation

UX

+2

Insights from Invibes

Insight articles

International Women’s Day: Celebrating the women shaping Invibes

Back to basics: Why in-feed?

Celebrating Invibes’ Women in STEM

Automation and its place in digital advertising by Stéphane Allard

Beyond the third-party cookie: The future of ad targeting

More than a metric: How measuring attention drives sustainability

Target smarter so your ads work harder

Quality is king: Why ad UX should be top priority for advertisers

Insights from Invibes

Insight articles

International Women’s Day: Celebrating the women shaping Invibes

Back to basics: Why in-feed?

Celebrating Invibes’ Women in STEM

Automation and its place in digital advertising by Stéphane Allard

Beyond the third-party cookie: The future of ad targeting

More than a metric: How measuring attention drives sustainability

Target smarter so your ads work harder

Quality is king: Why ad UX should be top priority for advertisers

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